The West Denver Small Business Coalition (WDSBC) was formed in June 2020 and represents the first coordinated effort of local leaders to support and advocate for small businesses in west Denver, many of which are immigrant-owned and contribute to the area’s diverse cultural landscape. Recognizing a gap in the distribution of resources to small businesses, the WDSBC secured funding to understand the specific needs of small businesses. Through canvassing, the coalition connected with over 600 businesses, resulting in the creation of the area’s first small business directory. Today, this small business directory is used by the coalition to conduct intentional outreach, provide technical assistance, and communicate with businesses about resources and information that is relevant to their needs.
The WDSBC, convened by the West Denver Renaissance Collaborative, includes representatives from various entities, such as the West Colfax BID, BuCu West, Little Saigon District, NEWSED, Mi Casa, City partners, and nonprofit technical assistance providers, combining diverse expertise to effectively support businesses, especially those facing language and resource barriers.
Vibrant businesses and neighborhoods rely on your support!
From West Colfax to Florida Avenue and Sheridan to Santa Fe Drive, a diverse range of locally owned and operated businesses make up these vibrant communities. The Gift Card can be used on-site when you check out at any of the participating storefront businesses. For a full list of participating businesses, see the directory.
- Athmar Park
- Barnum West
- Mar Lee
- West Colfax
- Sun Valley
- Villa Park
The partnership behind the Gift Card initiative
The West Denver Marketplaces Gift Card initiative is funded by a Neighborhood Activation grant from Denver Economic Opportunity and Development (DEDO). The Denver Housing Authority (DHA), in partnership with BuCu West and West Denver Renaissance Collaborative (WDRC), initiated the grant as a responsive solution to community needs in West Denver. District 3 Councilwoman Jaime Torres and Sun Valley Kitchen are also supportive stakeholders in the initiative.
This collaborative project will elevate economic activity by increasing awareness of culturally unique and BIPOC-owned businesses and encouraging demand for the food, products, and services of small businesses throughout west Denver.
The Neighborhood Activation grant was approved in October 2022, providing funding to cover admin costs, promotional events, and communications and marketing efforts around this Gift Card.